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Members of the Vat Club Jacques Borel:


The members of the Vat Club Jacques Borel are a cross-section of 40 high profile companies from the pub, restaurant, hotel and foodservice segments who are keen to promote the employment benefits of a lower VAT rate for the sector.

The group, formed in early 2010, is led by Monsieur Jacques Borel, who has successfully campaigned for lower VAT rates across Europe.


Date for next Tax Equality Day unveiled:

VAT Club Jacques Borel is to stage a Tax Equality Day on Wednesday 24 September. It follows on from the success of the first Tax Parity Day that took place in 15,000 pubs and restaurants across the UK in September 2013. Pubs and restaurants will once again be encouraged to support the campaign to reduce the level of VAT in the hospitality sector by lowering prices on food and drink by 7.5 per cent. Prices will be reduced for one day only, in order to show the benefits of a VAT cut to five per cent. At present all food and drink in pubs is subject to 20 per cent VAT, compared to supermarkets which benefit from a zero VAT rate. Jacques Borel said: “Tax Parity Day was an outstanding success and the perfect way to reinforce our message to the public that lower VAT in the hospitality sector will deliver lower prices and create hundreds of thousands of jobs. Although we have changed the name to Tax Equality Day, the message remains the same. Customers at pubs and restaurants across the UK supported last year’s event with enthusiasm and pride and I am confident that they will welcome the Tax Equality Day on September 24. The campaign to reduce VAT is well known amongst the public, policy makers and MPs and a national Tax Equality Day will highlight the support for the VAT cut campaign.”

Why you should join:
Lower VAT will mean lower prices – and more customers through your door
Lower VAT will mean more money to invest in your site
Lower VAT will mean more money to invest in training
Lower VAT will mean you can pay your staff better
Lower VAT will mean you can compete better with supermarket food and drink